If you can stand on the backs of giants, why shouldn’t you? This article tells you how other successful video campaigns made it, and how you can follow in their footsteps.
Video is a great storytelling tool, and it has the ability to hook people into the idea immediately. Because of this, more and more people prefer viewing videos over any other media form. Video has grown not just as an entertainment but also as a marketing platform, and one of the biggest markers of this fact is the entrance of the term “viral videos” into common parlance.
But just because videos have gone viral in the past does not mean it can instantly be reproducible. Almost everyone who uploads a video nowadays does so hoping that it will be “viral” at some point. There is strict competition, and your video has to really stand out for it to be noticed. You will need to know the successful video marketing campaign secrets.
Read also:Trends and Tips for an Effective Video Marketing Campaign in 2017
Of course, there is no set “blueprint” for a video to be viral (or else everyone would be doing that today). Instead, there are some general qualities that your video should have before it can achieve more than 5 million views in a week — the concrete definition of “viral” as mentioned by YouTube sensation Kevin Nalty. And hint: the road to virality does not depend on the low-level marketing tactics — though they certainly can help. It all starts with the innate virtues of the videos themselves.
To understand this, let’s take a look at 17 of the most viral video campaigns of recent memory. We’ll take a peek behind the scenes and see how these campaigns broke the mold and dissect the successful video marketing campaign secrets.
17 of the Greatest Video Marketing Campaigns
17.) Google — “Friends Furever”.
https://www.youtube.com/watch?v=vnVuqfXohxc
Google’s Android ad became the most-shared video advertisement of 2015. During that time, the video was shared by more than 6.4 million viewers, not counting the countless who adored it without sharing. The curious thing is that the video content was hardly original. Neither did it really break any grounds in terms of presentation.
And yet, the idea was an instant hit. Visuals of unlikely animals getting together formed an adorable whole. The simple footages were used by Google to highlight the value of getting together and sharing experiences. The simplicity also served to intensify the focus on the subject.
If there’s one thing to take away from this video, it’s the fact that campaigns do not always have to be mind-boggling, reality-shattering affairs. Even the simplest ideas, when utilized correctly, can make for a good campaign. Choose a concept that’s a perfect fit for the subject, and you’ve gotten a headstart — this is one of the successful video marketing campaign secrets.