Why Business Should Have Explainer Videos in 2017

Videos are all the rage these days — but do you know how to leverage them for your business? With explainer videos, you can take things to the next level. This article will show you how.

As technology gets more and more advanced, businesses become more and more competitive. In the olden days, it’s just about who makes the best quality and who has the ability to attract more customers to one’s shop. Today, these things are marred by a lot of technicalities. It’s about who can reach the most number of people at a time. It’s about who can ride best atop the most recent technological waves. It’s about who’s the slickest, fastest, loudest, most beautiful. But in the end, it all boils down to the same fundamental aspect as in the olden days — who can create the most powerful, most engaging case for one’s services.

Read also:17 Video Marketing and Advertising Campaigns that you will actually enjoy

And in our world today, this question has one answer — he who makes the most compelling explainer video for his product.

An explainer video is what it says it is — a video that “explains” and erstwhile unknown product or service to the user. It allows the audience to learn about the basics of the product before getting in depth. It is more of an elevator pitch, a hook or introduction for the product or service. And it is a very interesting, very potent tool that can change the face of your business.

A Special Kind of Video
But before we talk about the virtues of explainer videos for your business, let’s talk about the videos themselves. In 2017, videos are expected to rule the Internet. With increased storage, better cameras, enhanced services, and faster connections, sharing a video today is much like what sharing of pictures is a decade ago. The well-made video has moved from being a high-production, cutting edge thing to something that is expected of all.

Let’s take a short look at some of the more important video forms that will dominate the Internet this 2017.

  1. Vlogs. An evolution of the text-based blog, Video Blogs are slowly becoming the norm in cyberspace. More and more people are realizing its massive potential, centered on the candid, true-to-life documentation of people. It has a wide number of applications in the business sense, from showing customers the behind-the-scenes of a certain process or project, or updating them of developments.

Vlogs are gaining more traction than ever, but that does not mean they have not been wildly successful before. Take the case of vlogger Casey Neistat, whose YouTube channel has amassed more than a billion views within three years since its creation. Because of this, he became the 2016 New Media Star of the Year, as presented by GQ.