It is not that surprising that videos are the most important marketing tools used by businesses nowadays. Human beings are visual creatures. Most of the time, our minds and brains register visual impulses that we don’t even acknowledge. The average human would prefer to watch a video than to read a text.
It is therefore not that hard to believe that video marketing is the cutting edge in marketing nowadays. Keep in mind that the digital age has progressed by leaps and bounds in the past decade. It is now very easy to upload and share videos online. There are thousands of video streaming platforms. Finally, there are many easy to use applications and software programs that can be used to create a video.
The popularity of videos is not a sudden thing; it has been a long time coming. The first viral video ‘The Spirit of Christmas’ went viral in 2005. It took 10 years before YouTube, the world’s most used video streaming platform, was created.
Things went a little bit faster after that. By 2009, YouTube was registering a billion views every day. By 2012, Psy’s ‘Gangnam Style’ video became the first video to have over a billion views on YouTube.
The major advantage of video marketing is its visuality. Humans are much more likely to remember visual information than any other type, so videos are a great way to make your product “catch the eye” of the consumer, for example, advertises their products by making online reviews of the many gadgets they sell, which is a sort of “organic” advertisement for their products that helps buyers decide whether they’re interested in purchasing the item or not.
A video goes viral very fast and its global reach is boundless. It is projected that by 2020 videos will have taken over the internet. A staggering 78.5% of internet users watch videos regularly.
It is therefore not so hard to see that statistic will increase to a 100% in a couple of years. Since 2015, videos have become such an effective marketing tool that video marketing has become a must for all serious brands.
Nike has often dominated discussions on the internet with its video advertisements. A Pepsi advertisement featuring Kendall Jenner went viral a few years ago. Other established brands such as Adidas, Victoria’s Secret, and even Facebook, use video ads. All around the world, establishments such as football clubs have social media accounts which they regularly use to promote themselves.
It is not just hearsay. The strength of video marketing is backed up by numbers and figures. Websites which have enthralling videos get 41% more web traffic as opposed to sites without videos. YouTube is the second most visited website on the internet. The 40% of customers on Amazon will buy a product if it has an informative video attached to it. This is all video marketing at its finest.
Video marketing is everything right now, and it is cheap. Social media giants such as Facebook, Twitter, Instagram, and YouTube will publicize videos for you at affordable rates. It doesn’t matter the niche, as long as a video is involved it will be seen all around the world.