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How would you want your brand to be the talk of the town? This article shows you how, by tapping viral videos — the most potent marketing tool of all.

This past year, the word “viral” has entered, and exploded into the world’s consciousness. Technically, any concept can be hailed as “viral” — however, it has mostly been applied to videos, especially on social media. A viral video is one that spreads rapidly throughout the Internet, through social media, news, and other channels.

The term “viral” does not in itself mark the impact that these videos make. Many viral videos become such due to its tendency to entertain and make people laugh. However, they could just as easily be forgotten as something new comes along. This is why being “viral” should not be the first aim of any video, especially one that is marketing oriented. Being viral is just the vehicle — it is the payload, the video itself, that counts. And yet, the actual path to going viral remains to be one of the best-kept successful video marketing campaign secrets.

Read also: Top 7 Video Marketing Tips for 2017 — Straight From the Experts

The term “viral” does not in itself mark the impact that these videos make. Many viral videos become such due to its tendency to entertain and make people laugh. However, they could just as easily be forgotten as something new comes along. This is why being “viral” should not be the first aim of any video, especially one that is marketing oriented. Being viral is just the vehicle — it is the payload, the video itself, that counts. And yet, the actual path to going viral remains to be one of the best-kept successful video marketing campaign secrets.

Every year brings new progress, and nowhere is change more palpable than in the field of technology — and how people use it. The field of marketing, which is perennially affected by technological progress, likewise roars along at full speed. The year 2017 will see the dawn of new techniques, the plateauing of old ones, and the resurgence of others we once thought obsolete.

Read also: Why Business Should Have Explainer Videos in 2017

Everyone can place their bets on different developments, but one thing is sure — video will remain to be the king of all media, and will continue to be the most powerful driving force in marketing. Let’s see what the experts have to say about this, and how the dominance of video will affect other marketing aspects.

1.) Forbes says Snap will lead the way

Forbes’ list of 2017 trends highlights the evolution of Snap — the service that took the social media world by storm under its former name Snapchat. Through its evolution, Snap has opened new doors in the field of video. Taking the cue from Instagram’s in-the-moment experience, Snap now takes things one step further by bringing video into the real world via its Snaptacles. Of course, this makes Snap the perfect platform for viral marketing campaigns.

In contrast, Forbes paints Twitter’s fate as that of a red giant — still bright, but is in the later stages of its life cycle. The text-dominated platform induces what the article calls “Twitter fatigue”, caused by a steady stream of small updates. This stands in contrast with Instagram and other platforms (again, Snap) that offer more detailed looks at people’s lives with less frequency. This points us again to a positive trend, as video is the king of “detailed looks”. Both Instagram and Snap have also ventured into providing video-related services for its users.

Videos are all the rage these days — but do you know how to leverage them for your business? With explainer videos, you can take things to the next level. This article will show you how.

As technology gets more and more advanced, businesses become more and more competitive. In the olden days, it’s just about who makes the best quality and who has the ability to attract more customers to one’s shop. Today, these things are marred by a lot of technicalities. It’s about who can reach the most number of people at a time. It’s about who can ride best atop the most recent technological waves. It’s about who’s the slickest, fastest, loudest, most beautiful. But in the end, it all boils down to the same fundamental aspect as in the olden days — who can create the most powerful, most engaging case for one’s services.

Read also:17 Video Marketing and Advertising Campaigns that you will actually enjoy

And in our world today, this question has one answer — he who makes the most compelling explainer video for his product.

An explainer video is what it says it is — a video that “explains” and erstwhile unknown product or service to the user. It allows the audience to learn about the basics of the product before getting in depth. It is more of an elevator pitch, a hook or introduction for the product or service. And it is a very interesting, very potent tool that can change the face of your business.

A Special Kind of Video
But before we talk about the virtues of explainer videos for your business, let’s talk about the videos themselves. In 2017, videos are expected to rule the Internet. With increased storage, better cameras, enhanced services, and faster connections, sharing a video today is much like what sharing of pictures is a decade ago. The well-made video has moved from being a high-production, cutting edge thing to something that is expected of all.

Let’s take a short look at some of the more important video forms that will dominate the Internet this 2017.

1. Vlogs. An evolution of the text-based blog, Video Blogs are slowly becoming the norm in cyberspace. More and more people are realizing its massive potential, centered on the candid, true-to-life documentation of people. It has a wide number of applications in the business sense, from showing customers the behind-the-scenes of a certain process or project, or updating them of developments.

Vlogs are gaining more traction than ever, but that does not mean they have not been wildly successful before. Take the case of vlogger Casey Neistat, whose YouTube channel has amassed more than a billion views within three years since its creation. Because of this, he became the 2016 New Media Star of the Year, as presented by GQ.

If you can stand on the backs of giants, why shouldn’t you? This article tells you how other successful video campaigns made it, and how you can follow in their footsteps.

Video is a great storytelling tool, and it has the ability to hook people into the idea immediately. Because of this, more and more people prefer viewing videos over any other media form. Video has grown not just as an entertainment but also as a marketing platform, and one of the biggest markers of this fact is the entrance of the term “viral videos” into common parlance.

But just because videos have gone viral in the past does not mean it can instantly be reproducible. Almost everyone who uploads a video nowadays does so hoping that it will be “viral” at some point. There is strict competition, and your video has to really stand out for it to be noticed. You will need to know the successful video marketing campaign secrets.

Read also:Trends and Tips for an Effective Video Marketing Campaign in 2017

Of course, there is no set “blueprint” for a video to be viral (or else everyone would be doing that today). Instead, there are some general qualities that your video should have before it can achieve more than 5 million views in a week — the concrete definition of “viral” as mentioned by YouTube sensation Kevin Nalty. And hint: the road to virality does not depend on the low-level marketing tactics — though they certainly can help. It all starts with the innate virtues of the videos themselves.

To understand this, let’s take a look at 17 of the most viral video campaigns of recent memory. We’ll take a peek behind the scenes and see how these campaigns broke the mold and dissect the successful video marketing campaign secrets.

17 of the Greatest Video Marketing Campaigns

17.) Google — “Friends Furever”.

https://www.youtube.com/watch?v=vnVuqfXohxc

Google’s Android ad became the most-shared video advertisement of 2015. During that time, the video was shared by more than 6.4 million viewers, not counting the countless who adored it without sharing. The curious thing is that the video content was hardly original. Neither did it really break any grounds in terms of presentation.

And yet, the idea was an instant hit. Visuals of unlikely animals getting together formed an adorable whole. The simple footages were used by Google to highlight the value of getting together and sharing experiences. The simplicity also served to intensify the focus on the subject.

If there’s one thing to take away from this video, it’s the fact that campaigns do not always have to be mind-boggling, reality-shattering affairs. Even the simplest ideas, when utilized correctly, can make for a good campaign. Choose a concept that’s a perfect fit for the subject, and you’ve gotten a headstart — this is one of the successful video marketing campaign secrets.

Digital Marketing in 2016 has been effective when it comes to initiating new trends. That we think would be extensive by 2017. It’s already the last quarter of 2016 and in groundwork of what’s coming up with Video Marketing in 2017, we’ve collated some trends and tips for you to have an Effective Video Marketing Campaign by 2017.

Read also: How to Maximize Social Media for Your Video Marketing Campaign

Trends by 2017

Age of Virtual Reality

As you may have noticed Live Videos in Facebook and Video marketing has been the fad for the year 2016, and experts are expecting the craze with Virtual Reality in the marketing industry, and will be a necessity by the year 2017. Though we can’t really imagine how this will be executed, it’s really exciting how Virtual Reality can be incorporated with Digital Marketing.

Videos, Videos and more Videos

Video marketing will definitely be a blast this 2017, as per Business2community, not only because it’s more engaging than the traditional text approach, it is proven that consumers would actually take more time checking out video marketing. A research conducted by WISTIA concludes that there is an increase possibility of purchase by 15-20% on those who were engaged with an effective video marketing. According to Brandnew.co 74% of all internet traffic in 2017 will be video.

Influencer Marketing

Influencer marketing has been around the block since 2014, but it has been increasingly popular, that everyone wants to be a Social Media Influencer. The key here is finding the right influencer for your niche and you can collaborate with them.

More Video Apps

As you’ve noticed the birth of Snapchat and the rebirth of Instagram now with Instagram stories, both platforms are being used for advertisement and marketing.

Infotainment

Creating an infotainment will mean more work, conceptualizing a video that is both Informative and entertaining is definitely what the consumers are looking for. If they don’t find your videos entertaining or informative, then expect them to hit the x button.

Tips and Tricks

1. Set a budget and a concept layout

According to Wizmotions If you want to expand by putting a budget for your video, make sure you have a detailed concept layout of your video so you can achieve your objective.

2. Short video content

Make it short and simple. Consumers can get bored if your video is lengthy and full of words, people has shorter attention span compared to other generation. Choose the right concept, the significant contents you’d like to emphasize to your viewers and make it as seamless as possible.

3. Personalize

The only way to catch your viewers heart and convert it to a customer and a sale is to personalize your video, you need to make sure that your concept will definitely win your Niche’s heart. This also establishes rapport and makes your consumers feel that you are one with them.

4. Storytelling

This is not a new approach, but applying the story telling concept in a quirky way will definitely be a show stopper.

5. The CALL ACTION BUTTON

Mangomattermedia’s best advice is don’t forget to put your Call Action Button at least at the end of your video, this entices your viewers to be curious and hit that button which can convert them to a potential sale.

6. SEO

Read also:5 Video Marketing Tips for Your Website this 2017

SEO optimization is crucial as well with your videos. The key is finding the right keywords for your title and description, to raise your Page Rank. We can never tell if there would be changes with the anticipated trends by 2017, but one thing we’re sure in creating an effective and impressive Video marketing, creativity and good planning is essential.

I know you’re all excited to get your hands down to making the video but slowdown cowboy. We should be able to determine first if we have the essential elements of what an awesome and killer explainer video has. In this article, I will only enumerate the top 5 things for an easy stride.

1. The Backbone: Storyline
Your storyline serves as the central point of the video. It should have a direct and concise message easy enough for the audience to know what your goal is. You should be able to present your products or services at the very start and end of the video.

2. It’s all about visualization
After having a story in mind, picture out what characters and digital images you’d like to add to accentuate the theme. Take note that consistency is key and you must use appropriate images and characters to fit the entire video.

3. You can’t go wrong with audio
Finding the right kind of voice has a big impact of the video. The delivery of the thought and humor resonates here. Not only does it have to be audible, it has to complement the subject of the entire video. It’s like picking the right dress to a party.

4. Engage with the audience
You want to deliver your message but you don’t want to bore your audience to death. The best thing to do is mix the right amount of seriousness and humor. The end goal is to keep the audience from watching the video from start to end. Not only that, by the end of it, they should be interested as well to try out what your product or service is.

5. Budget and Launching
The video should have major impact. This is shown by the number of views it has, positive comments and a whole lot of share online. Launching a video online sounds like it’s cheap and although there are numerous social networking sites available for you to post for free, you need to set a sum of money for posting ads in specific websites. This is to ensure your target market sees the video so you would be able to reach your end objective.

So after discussing the necessary or essential elements to an awesome and killer explainer video, you can now start making and launch your own one. Now go out there and bring home the bacon!

If you need a guide and examples of top explainer videos in the internet, I’ve provided some links below for you to copy and paste. One thing they have in common is that, they have the essential elements I mentioned above:

Video Brewery: The Top 10 Best Explainer Videos… Ever
Hubspot : 20 Examples of Fabulous Explainer Videos
Onboardly: The 5 Best Startup Product Explainer Videso of All Time
InfoGraphicWorld: 20 Explainer Videos Startups Could Learn From