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In one minute a video can lead a trail of breadcrumbs that will a) attract viewers, b) talk about a feature or handle objections and c) get the audience to take action. If that seems like a tall order, read further and I will break down the composition on how to make every second count.

The First Five Seconds

The first five seconds are critical. It’s the countdown clock where the viewer decides whether or not to skip your ad and watch your video. This is the only chance to get their attention or their gone forever. That may be melodramatic, but nonetheless it’s true.

Just base it on your own experiences, browsing through youtube how many times did you actually watch the ad and what was different?

I can tell you that the most successful videos have a pattern interrupt in the first five seconds. Something that grabs attention and causes them to divert from their normal routine. It can be something as simple as causing the viewer to say hey that looks cool, or what did I just see.

When done well, it will raise curiosity and generate questions.  

Time For Content

The next 30 to 40 seconds are the body of the video. The narrative depends on the goal, it can be spent talking about pain points and benefits of your product or service, it can also tell a story about your company or production process. The possibilities are limitless.

At this stage the audience still needs to watch in order to get to your call to action. How do you keep their attention and get them interested? There are a number of key points to watch out for, like relatability, conciseness and understandability but it ultimately boils down to execution.

A handful of seconds is not a lot to work with, It’s barely enough time to put on your socks and shoes – let alone getting the point across.  A good studio will take extra care into understanding the subject material. That’s because when you truly understand something you can explain in a concise and simple way, enough that a 5 year old would understand.

As an example, when we talk about meeting goals, what image does it convey in your mind? If you’re targeting sports teams a Football goal? How about business executives? How about a graphic of charts going up, up and away. 

The Call To Action

How many seconds this takes is entirely dependent on what the video wants to accomplish. A simple visit to a website? Just a couple seconds. How about a sign up? That would be a little longer.

If the video was done correctly, every single second before the call to action should have been prepping the viewer for this. Addressing common objections, getting them excited, interested or whatever emotion that will get them to the next step.

There are ways to execute a call to action to get better conversations, but that’s an entirely different article.

To summarize. In Sixty seconds, An animated video should be able to grab attention, educate the audience and push them into action. We have the metrics and data to know this works, and i’ll be talking about that in my next article. So please look forward to that.

Till next time.

What a well made explainer video does best is to generate qualified leads, close deals, educate your market and other essential marketing goals. They can touch any topic and boost any brand, to further illustrate this – check out the different  videos we’ve made. 

Companies like Twitter and Dropbox have benefited immensely in the past. The type of auditory and visual explanation it provides has often led the charge for these companies to increase their user base and revenue.

In 2007, Twitter launched an explainer video that garnered millions of views. It explained twitter quickly and effectively resulting in millions of sign ups.  Dropbox also used it to great effect. In fact it’s one of the popular examples of an explainer video in action. Analysts suggest that the video helped them get to their 100M user base, with the video increasing signup and revenue by 10 percent.

4 Things Explainers do well

• Brand Development.

Nothing makes your brand stand out than quality content. Explainer videos build up brands and make sure the message is heard and remembered. A single video can be brand defining or help build a foundation of awareness.

• Digital Marketing

Explainer videos is a cheap way to get out and be noticed. It’s a concise way to deliver message and it’s easily shareable. It’s versatility makes it a good tool in any digital campaign.

Here’s one of the reasons why. Did you know advertising on Youtube costs a fraction of the amount it does on other platforms? I’m talking less than a cent for views. With the right video, you can start building an audience and looking to secure qualified leads and sales through a remarketing campaign.

but that’s only the tip of the iceberg, we’ll go in-depth in another post.

• Explaining your Product or Services

Explanations can be boring. Dry, and for the potential consumer a bore to attempt to understand. Videos help with that problem. They engage with their audience, They take the long winded explanations of yesteryear and turn them into a concise summary – Quick and easy to digest. Videos also love to cut through the noise of the modern market place, grabbing attention and keeping it for a few minutes.

• Education

Whether it’s training your workforce, or educating the consumer, an explainer video bridges the gap between information and understanding. A combination of strategic visuals and compelling audio is easier to remember and recall then the other mediums out there. This is great for the retention of knowledge but if the viewer needs a refresher, well it’s easy to replay the information back over and over again.

Of course, these are only some of the problems an explainer video can solve.

Tune in next time, I’ll discuss what you can do with a minute of video.

It is not that surprising that videos are the most important marketing tools used by businesses nowadays. Human beings are visual creatures. Most of the time, our minds and brains register visual impulses that we don’t even acknowledge. The average human would prefer to watch a video than to read a text.

It is therefore not that hard to believe that video marketing is the cutting edge in marketing nowadays. Keep in mind that the digital age has progressed by leaps and bounds in the past decade. It is now very easy to upload and share videos online. There are thousands of video streaming platforms. Finally, there are many easy to use applications and software programs that can be used to create a video.

The popularity of videos is not a sudden thing; it has been a long time coming. The first viral video ‘The Spirit of Christmas’ went viral in 2005. It took 10 years before YouTube, the world’s most used video streaming platform, was created.

Things went a little bit faster after that. By 2009, YouTube was registering a billion views every day. By 2012, Psy’s ‘Gangnam Style’ video became the first video to have over a billion views on YouTube.

The major advantage of video marketing is its visuality. Humans are much more likely to remember visual information than any other type, so videos are a great way to make your product “catch the eye” of the consumer, for example, advertises their products by making online reviews of the many gadgets they sell, which is a sort of “organic” advertisement for their products that helps buyers decide whether they’re interested in purchasing the item or not.

A video goes viral very fast and its global reach is boundless. It is projected that by 2020 videos will have taken over the internet. A staggering 78.5% of internet users watch videos regularly.

It is therefore not so hard to see that statistic will increase to a 100% in a couple of years. Since 2015, videos have become such an effective marketing tool that video marketing has become a must for all serious brands.

Nike has often dominated discussions on the internet with its video advertisements. A Pepsi advertisement featuring Kendall Jenner went viral a few years ago. Other established brands such as Adidas, Victoria’s Secret, and even Facebook, use video ads. All around the world, establishments such as football clubs have social media accounts which they regularly use to promote themselves.

It is not just hearsay. The strength of video marketing is backed up by numbers and figures. Websites which have enthralling videos get 41% more web traffic as opposed to sites without videos. YouTube is the second most visited website on the internet. The 40% of customers on Amazon will buy a product if it has an informative video attached to it. This is all video marketing at its finest.

Video marketing is everything right now, and it is cheap. Social media giants such as Facebook, Twitter, Instagram, and YouTube will publicize videos for you at affordable rates. It doesn’t matter the niche, as long as a video is involved it will be seen all around the world.

How would you want your brand to be the talk of the town? This article shows you how, by tapping viral videos — the most potent marketing tool of all.

This past year, the word “viral” has entered, and exploded into the world’s consciousness. Technically, any concept can be hailed as “viral” — however, it has mostly been applied to videos, especially on social media. A viral video is one that spreads rapidly throughout the Internet, through social media, news, and other channels.

The term “viral” does not in itself mark the impact that these videos make. Many viral videos become such due to its tendency to entertain and make people laugh. However, they could just as easily be forgotten as something new comes along. This is why being “viral” should not be the first aim of any video, especially one that is marketing oriented. Being viral is just the vehicle — it is the payload, the video itself, that counts. And yet, the actual path to going viral remains to be one of the best-kept successful video marketing campaign secrets.

Read also: Top 7 Video Marketing Tips for 2017 — Straight From the Experts

The term “viral” does not in itself mark the impact that these videos make. Many viral videos become such due to its tendency to entertain and make people laugh. However, they could just as easily be forgotten as something new comes along. This is why being “viral” should not be the first aim of any video, especially one that is marketing oriented. Being viral is just the vehicle — it is the payload, the video itself, that counts. And yet, the actual path to going viral remains to be one of the best-kept successful video marketing campaign secrets.

Every year brings new progress, and nowhere is change more palpable than in the field of technology — and how people use it. The field of marketing, which is perennially affected by technological progress, likewise roars along at full speed. The year 2017 will see the dawn of new techniques, the plateauing of old ones, and the resurgence of others we once thought obsolete.

Read also: Why Business Should Have Explainer Videos in 2017

Everyone can place their bets on different developments, but one thing is sure — video will remain to be the king of all media, and will continue to be the most powerful driving force in marketing. Let’s see what the experts have to say about this, and how the dominance of video will affect other marketing aspects.

1.) Forbes says Snap will lead the way

Forbes’ list of 2017 trends highlights the evolution of Snap — the service that took the social media world by storm under its former name Snapchat. Through its evolution, Snap has opened new doors in the field of video. Taking the cue from Instagram’s in-the-moment experience, Snap now takes things one step further by bringing video into the real world via its Snaptacles. Of course, this makes Snap the perfect platform for viral marketing campaigns.

In contrast, Forbes paints Twitter’s fate as that of a red giant — still bright, but is in the later stages of its life cycle. The text-dominated platform induces what the article calls “Twitter fatigue”, caused by a steady stream of small updates. This stands in contrast with Instagram and other platforms (again, Snap) that offer more detailed looks at people’s lives with less frequency. This points us again to a positive trend, as video is the king of “detailed looks”. Both Instagram and Snap have also ventured into providing video-related services for its users.

Videos are all the rage these days — but do you know how to leverage them for your business? With explainer videos, you can take things to the next level. This article will show you how.

As technology gets more and more advanced, businesses become more and more competitive. In the olden days, it’s just about who makes the best quality and who has the ability to attract more customers to one’s shop. Today, these things are marred by a lot of technicalities. It’s about who can reach the most number of people at a time. It’s about who can ride best atop the most recent technological waves. It’s about who’s the slickest, fastest, loudest, most beautiful. But in the end, it all boils down to the same fundamental aspect as in the olden days — who can create the most powerful, most engaging case for one’s services.

Read also:17 Video Marketing and Advertising Campaigns that you will actually enjoy

And in our world today, this question has one answer — he who makes the most compelling explainer video for his product.

An explainer video is what it says it is — a video that “explains” and erstwhile unknown product or service to the user. It allows the audience to learn about the basics of the product before getting in depth. It is more of an elevator pitch, a hook or introduction for the product or service. And it is a very interesting, very potent tool that can change the face of your business.

A Special Kind of Video
But before we talk about the virtues of explainer videos for your business, let’s talk about the videos themselves. In 2017, videos are expected to rule the Internet. With increased storage, better cameras, enhanced services, and faster connections, sharing a video today is much like what sharing of pictures is a decade ago. The well-made video has moved from being a high-production, cutting edge thing to something that is expected of all.

Let’s take a short look at some of the more important video forms that will dominate the Internet this 2017.

1. Vlogs. An evolution of the text-based blog, Video Blogs are slowly becoming the norm in cyberspace. More and more people are realizing its massive potential, centered on the candid, true-to-life documentation of people. It has a wide number of applications in the business sense, from showing customers the behind-the-scenes of a certain process or project, or updating them of developments.

Vlogs are gaining more traction than ever, but that does not mean they have not been wildly successful before. Take the case of vlogger Casey Neistat, whose YouTube channel has amassed more than a billion views within three years since its creation. Because of this, he became the 2016 New Media Star of the Year, as presented by GQ.

If you can stand on the backs of giants, why shouldn’t you? This article tells you how other successful video campaigns made it, and how you can follow in their footsteps.

Video is a great storytelling tool, and it has the ability to hook people into the idea immediately. Because of this, more and more people prefer viewing videos over any other media form. Video has grown not just as an entertainment but also as a marketing platform, and one of the biggest markers of this fact is the entrance of the term “viral videos” into common parlance.

But just because videos have gone viral in the past does not mean it can instantly be reproducible. Almost everyone who uploads a video nowadays does so hoping that it will be “viral” at some point. There is strict competition, and your video has to really stand out for it to be noticed. You will need to know the successful video marketing campaign secrets.

Read also:Trends and Tips for an Effective Video Marketing Campaign in 2017

Of course, there is no set “blueprint” for a video to be viral (or else everyone would be doing that today). Instead, there are some general qualities that your video should have before it can achieve more than 5 million views in a week — the concrete definition of “viral” as mentioned by YouTube sensation Kevin Nalty. And hint: the road to virality does not depend on the low-level marketing tactics — though they certainly can help. It all starts with the innate virtues of the videos themselves.

To understand this, let’s take a look at 17 of the most viral video campaigns of recent memory. We’ll take a peek behind the scenes and see how these campaigns broke the mold and dissect the successful video marketing campaign secrets.

17 of the Greatest Video Marketing Campaigns

17.) Google — “Friends Furever”.

https://www.youtube.com/watch?v=vnVuqfXohxc

Google’s Android ad became the most-shared video advertisement of 2015. During that time, the video was shared by more than 6.4 million viewers, not counting the countless who adored it without sharing. The curious thing is that the video content was hardly original. Neither did it really break any grounds in terms of presentation.

And yet, the idea was an instant hit. Visuals of unlikely animals getting together formed an adorable whole. The simple footages were used by Google to highlight the value of getting together and sharing experiences. The simplicity also served to intensify the focus on the subject.

If there’s one thing to take away from this video, it’s the fact that campaigns do not always have to be mind-boggling, reality-shattering affairs. Even the simplest ideas, when utilized correctly, can make for a good campaign. Choose a concept that’s a perfect fit for the subject, and you’ve gotten a headstart — this is one of the successful video marketing campaign secrets.