Figured is the smarter and easier way to manage farm finances.  It is designed to enhance farm reporting and enable accountants to scale their agri-advisory services.

Client

Figured

Agency

Oveflo

Role

Creative Direction, Storyboard, Sound Design and Animation

Tools

After Effects, Illustrator, Cinema4D and Premiere Pro

Styleframes

The initial idea proposed was to create a vibrant animation which combines frame by frame and realistic 3d animation.  The final decided approach was to put the focus more on the app and on motion graphics to simplify.  The overall look is minimalistic with the use of colors to drive focus.

Storyboard

Below is the first few storyboard frames from the overall video.  The focus is on motion graphics and the App’s UI.  In order to drive the story, constant motion was kept in mind where the focus of the current scene were.

Thank You!